Foundations of Trademark Law in the United States – Part 1

Foundations of Trademark Law in the United States teaches the fundamentals of trademark law in the United States in the context of the lifecycle of a trademark, beginning with creating a new trademark and ending with monetizing and managing a trademark portfolio. This course is perfect for legal professionals who are brand new to trademark law as well as those who need a comprehensive refresher.

The course is offered in two parts. This part, Part 1, lays the theoretical foundation and answers the questions: “What is trademark law?” and “Why does it matter?”